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You’ve Got Launchy... Now Get the System That Ties It All Together

The Proof is Overwhelming: the Product Launch Formula® is the Most Proven Path to Start and Grow Your Online Business

The Moment That Will Change Your Life.

After nearly 30 years, I can still remember my first launch – when I did that first launch, I knew my life would never be the same.

It was a humble start (the sales were less than $2,000), but it was the beginning of a journey that led me to freedom, impact, and fulfillment. That first launch wasn’t just a financial result; it was proof that my ideas had value, that I could build something real from nothing.

It’s been an amazing journey since then, and I’ve now helped tens of thousands of entrepreneurs just like you follow this formula to success. They’re from around the world in nearly any niche you can think of – from meditation to tennis, from guitar to sword fighting, from dog training to reading echocardiograms.

Some started from scratch, some already had a business or following… but they’re all building a life of freedom, abundance, and impact.

And they all started right where you are now.

Ray Lambert

Owner of "The Market Key" and "Plan & Prepare Now."
(Provo, UT)

The PLF Difference:

The Most Proven And Successful Online Marketing System Ever… and Why It’s 10x Easier Than Ever

Let’s be honest… there’s a gazillion courses on building your business. But PLF is different from every other course on the market:

Proven Results

PLF is the longest-running program in the world for one simple reason: it gets RESULTS. It’s been used by my clients for 19 years to generate over a BILLION dollars in sales.

Coaching Program

It’s not a course – it’s a Coaching Program… you’ll get a FULL YEAR of Coaching Calls (a total of 24 calls). These calls are legendary, and they’ll keep you unstuck and moving forward.

Launchy.ai®

Launchy.ai – our custom AI that’s designed from the ground up to build your launch. Launchy® is your new best friend that makes it 10x easier to get your launch done!

PLF Alumni Community

An amazing PLF Alumni Community, so you are never alone. Success is so much easier when you’re surrounded by others on the same path – or just a few steps ahead.

Bonus Trainings

Bonus trainings on everything from list building, to product creation, to getting your tech sorted, and far far more.

“I’ve been through every module over the last ten days — it has been like having a book I couldn’t put down; each chapter made me want to move on to the next.”

Gareth Davies

Fractional Professional Coach

(Wellington, New Zealand)

PRODUCT LAUNCH FORMULA:

The Course (and Coaching) That’s Launched a Thousand Businesses

Product Launch Formula is about getting you results. In PLF, we’ll coach you through each step of creating your launch.

There are six modules in total, and we go through one module each week… and if you have scheduling issues or miss a week, you can always work at your own pace.

And… if you’re someone who likes to go fast and you’re ready to charge ahead, you can also move through the program faster – each time you complete a module, you can move on to the next one.

After the program is over, you still have access to the training… so you’ll be able to go back over the material whenever you want… because you’ll have access to the program for a full year. That means you can go through the training as often as you like… at your own convenience.

Carolyn Glenn

Ghostwriter & Author
(Pacific Grove, CA)

PRODUCT LAUNCH FORMULA:

The Course (and Coaching) That’s Launched a Thousand Businesses

Product Launch Formula is about getting you results. In PLF, we’ll coach you through each step of creating your launch.

There are six modules in total, and we go through one module each week… and if you have scheduling issues or miss a week, you can always work at your own pace.

Carolyn Glenn

Ghostwriter & Author
(Pacific Grove, CA)

These Three Launches Will Build Your Business

The three primary launches (the Seed Launch®, Internal Launch, and JV Launch) will be your bread-and-butter promotions that will grow your business.

The Seed Launch is perfect if you’re just starting out – it will literally build your first product. And you’ll actually get paid before you even create the product.

The Internal Launch is your go-to launch once you’ve started to build your business. This is literally my favorite launch because it’s such a reliable strategy to bring in a big surge of sales.

And the JV Launch is the one that can literally 10x your sales results by tapping into the power of other people’s audiences. This one’s a more advanced strategy, but when you’re ready for it, the results can be breathtaking.

Daniel Grissom

Artist & Educator at Kids Cartoon Academy
(Chatanooga, TN)

And You’ll Know ALL the Launches… Because Everyone’s Business is a Little Different

The big three launches are amazing, but you’ll also have some other launch styles in your business-building quiver…

The Quick Launch is perfect for those times when you don’t want to put together a full launch, but you need to bring in a quick surge of sales in a few days.

And then there’s the Evergreen Launch – this is where you create a system that gives you the awesome power of PLF all year round. As new people come onto your list, they get their own launch… and you continue to make sales throughout the year.

And when you’re ready to go “next level”… the Sparta Launch® is super low-effort and high-return. These are email-based launches that are all about selling very high-priced, small-group workshops or retreats. Sparta Launches are some of the simplest launches – and they’re generally done 100% via email.

And that’s just some of what you’ll master in PLF… I’ve only just scratched the surface here. Inside PLF I’ll show you all nine types of launches – and when to use each of them.

Ida Andersen Lang

Artist & Online Teacher
(Them, Denmark)

These Are the Skills That Create Long-Term Success

Learn the secrets to creating irresistible offers, and you’ll unleash a flood of sales every time you launch.
Use the secrets of “positioning” to become the go-to expert in your market (so you can command higher prices and magnetically attract quality clients).
Continually build fascination and anticipation BETWEEN your launches, so that your future clients are eagerly waiting for what’s next
Use the “Launch Echo” to build a scalable business that keeps growing long after your first launch
Know exactly what free content will attract your future buyers (instead of freebie-seekers) – so you’re continually building your audience of ideal prospects
Understand the secrets to creating long-term partnerships that can literally 10x your business
Use the fast track to creating a product your market is hungry for – without spending months or years in development
How the “Launch Parachute” allows you to sidestep that curse of perfection
Get 2-4x the results for the same amount of work by re-using and re-purposing your launch assets
Use Product Launch Formula to build a business that keeps growing in a healthy, sustainable, lifestyle-friendly way

” With your formula, I generated £13K of sales after the first launch. And now I have a list… and I know I can double or even triple my sales for my next launch. This has created a completely new opportunity for future income and strategies.”

Rupert Bassadone

We’ll Coach You for an ENTIRE YEAR…

This part takes PLF to an entirely different level… and that’s our Live Coaching Calls. These are Deep Dive calls where my expert Launch Coaches get on a call with you and the other PLF Owners… they’ll answer your questions and walk you through all the steps.

You’ll get these calls every other week… FOR A FULL YEAR.

This is where you get your strategy nailed. It’s where we keep you from getting stuck. And frankly, this is where we’re at our best – live, unscripted – and answering everything from newbie questions to ultra-advanced stuff.

Again: we’ve been doing this since 2005. We know our stuff. My Launch Coaches are experts – this is their full-time job, and between them they have 5 decades of experience building launches. We can handle being unscripted and answering whatever you throw our way.

And if you can’t make the calls live… they’re all recorded and available whenever you want them. And we cover so much on these calls that you’re going to want to go back and listen to them again.

Where Launchy Meets the Formula

By now, you’ve already seen what Launchy can do.

No more staring at a blank page. No more wondering what to say or what comes next…

Your ideas are flowing. Your messaging is taking shape.

Launchy is an amazing tool for building your launch – and it only gets more powerful when you master the underlying strategy.

PLF gives you the strategy behind the prompts.

The psychology behind the scripts.

The structure that turns great messaging, into great results.

Are you starting to see the pattern here?

My goal (and my entire team’s goal) is to get you launched as quickly and effectively as possible.

That’s why every PLF Owner gets complimentary access to Launchy for a full year.

(And it’s the upgraded Launchy PLF version too – which has all kinds of extra goodies and features).

When you combine the proven Product Launch Formula strategy + Launchy’s speed and creativity with the support of my elite-level launch coaches…

It’s simply never been faster or easier to get your launch done and out into the world.

“I was struggling with defining my Ideal Customer and creating launch emails quickly. Usually, I have an entire team who helps me with copy, newsletters, etc. I felt stressed for a hot minute, and then I remembered that I had Launchy at my disposal. I logged into the program, followed the prompts, and at the end of a single setting, I had my customer avatar sitting right in front of me, along with a launch plan and sales emails written. It really felt like someone was holding my hand, and asking me all of the questions that I so often get stuck on when writing effective copy. ”

Stacie Bloomfield

Choose The Plan That’s Right For You

Low Monthly

Six Easy Payments

Only

$397

today!

All In

Just

$1997

for everything

The Bonus Vault:

8 Bonuses to Get You To Your First Launch and Beyondo

One thing about the PLF Community: people stick around for years. We have clients that joined us back in 2005 who are still with us. That’s because we continue to support you as your business grows.

And here’s eight amazing bonuses to take you from starting out all the way into
a million-dollar business…

Launching Your List™

This is all about building a list of people who are hungry to buy from you. This course shows you how to build a list… from scratch… and then build your relationship with the people on that list.

And make no mistake – once you build it, the value of your list is literally impossible to calculate – it keeps on making money for you week after week. It might sound cheesy… but having a list is almost like having a license to print money.

The Product Creation Code

If you don’t have a product yet… this course will teach you how to get one – FAST. Creating knowledge products is easy, and it’s basically free. You almost surely ALREADY have all the tools you need… right on your computer or even your phone.

CRITICAL: having your own product puts you in charge of your business and your results. When you have your own product to offer to your prospects, then you’ve got control of your destiny.

The Product Creation Code course will take the mystery out of creating products… from your first simple product all the way up to high-priced online courses, membership sites, and even live seminars and workshops.

The $7 Million Launch Swipe File (+ More)

If you learn best by example, this bonus is pure gold. My Case Study and Launch Example Library gives you access to in-depth case studies from PLF Owners selling all kinds of products in different niches.

These go even deeper than the case studies I’ve shown you during this Masterclass. I walk through copy, webpages, and entire launches to show you what they did right… and where they took a misstep.

You also get complete videos and scripts from launches in various markets… along with my analysis of what they did well and what they could have improved.

Real-world case studies have been part of the PLF ethos from the start… and, if you want… you’ll even be eligible to be featured in one of my case studies after you do your launch.

And in this bonus, you get my $7 Million Launch Swipe File – this is copy from $7 million in launches that I’ve done, plus additional copy from some of our PLF Owners’ launches. You can use this “swipe copy” as a starting point for your launch. You never have to wonder where to start during your launch!

Tech Stack Quick Start

If you wonder about the “tech stuff” this shows you how to get set up with the right technology for your launch. If you’re just starting out and you’re intimidated by the “tech question”… we’ve got you taken care of with this bonus.

Low Tech Launch Toolkit

This bonus will get you started with an almost-zero-tech style of launch. These launches can work like crazy. If you have any worries about “the tech stuff” in your launch, this style of launch is your new best friend, and this bonus will show you exactly how to do it. This can be your fastest path to launch.

Winning Book Launches

If you’re an author, then this one is all about how to launch your book. And trust me, if you don’t use a launch for your book… you’re not going to sell many copies. If you’re self-publishing, this is how you can sell a bunch of books. And if you’re going the trade-published route, you’ll need this even more – it can even help you land a publisher.

Launch Partnerships

If you’ve ever considered helping other people with their launches… as a Launch Manager, a Launch Consultant, or even a full business partner, then this course will be CRITICAL to your success. I know from personal experience that these partnerships can be SUPER lucrative, but there are some non-obvious things you have to get right if you want to avoid disaster.

Advanced Launch Multipliers

This bonus training will show you the most advanced launch techniques. These aren’t for beginners… and if you’re just starting out you shouldn’t even open this one up just yet. But when you’re ready, come back around to this bonus. And even though these are sophisticated strategies, you’ll be surprised at how simple they can be once you’ve gained a little experience.

“I joined PLF wayyy back in 2018. That year, my income was $72,312. In 2019, I did my first-ever launch: $253,547. In 2020, income increased to $341,696. In 2021 we launched our first ‘high ticket’ coaching program and our income increased to $587,212.

What began as a passion is now a mission and has taken on a life of its own. “

Lori Williams

Intuitive Specialists

(Mountainair, NM)

Choose The Plan That’s Right For You

Low Monthly

Six Easy Payments

Only

$397

today!

All In

Just

$1997

for everything

“I’m beyond grateful, love the PLF format, platform, content and am so glad to have enrolled. Thank you for everyone, it’s changed my life. “

Shalleen Barendse

Clinical Researcher & Founder of Nutrigenomic Medicine

(Berkshire, UK)

Will It Work for You?

The people that have had the most success with Product Launch Formula usually fall into a few broad categories…

They might be just starting out from scratch (like I was!)
They could already have a business they want to grow
Maybe they’re a coach or 1-on-1 practitioner
They could be an influencer
Or they could want to help others launch
Maybe they’re an artist or author

Just Starting Out: Launches Are Not Just for the “Big Names”

While you may have seen those big, splashy launches by the big names in your niche, what you probably haven’t noticed is a lot of the “smaller” launches. They might not have been big on social media, but they gave people a start. They put them in business. They launched them into an entirely new lifestyle.

I’m thinking, for instance, of Anne LaFollette. She was nearly 60, working in senior management at a major retailer. One day her boss called her into his office and unceremoniously laid her off. No warning, no reason other than “needing to downsize”.

At her husband’s urging, Anne dove into a long-neglected hobby… art. And she found her way to “surface design”… and she loved it.

Eventually, Anne started teaching surface design online. Then, using Product Launch Formula, she did her first launch. It did $6,450, which was proof that she was on the right path.

Her next launch did $12,589. And then $28,136. And in her first full year online, she did $114,480 in sales. And she didn’t stop there – the business has continued to grow, and it now does around a half million dollars in sales per year.

It’s important to note that Anne started with no experience, no product, no list, no tech knowledge… and she’s now over 60 years old.

Her’s is an extraordinary story… which is why I share it with you. It’s not typical or average, and you can read all the fine print and legal stuff at the bottom of this page.

But here’s what’s important: Anne’s story is one of hundreds of success stories from PLF, and it shows what’s possible. You can see Anne’s full story on the case study page.

Already Have a Business?

So what if you’ve already got an online business… where does a launch fit in?

If this is you (whether your business is thriving or struggling), then PLF is the closest thing to money-in-the-bank that you’ll find.

This is what I mean… you just need to take your current product or offer and relaunch it. To do that, you’ll need to create some type of special offer – the easiest way to do this is by creating an extra bonus or two. Or bundle together a couple of products. Then follow the Sideways Sales Letter® and create an Internal Launch for your list… and you’ll likely have one of the best weeks ever in your business.

And that would be amazing… but it just scratches the surface of what you can do with PLF.

Because every business needs to be launching on the regular. Just think what one or two launches a year – and the big revenue surges – could mean for your bottom line.

And finally… I would be remiss if I didn’t mention the Seed Launch®. Some people make the mistake of thinking this is a strategy for newbies. But really it’s the easiest way to create a proven offer and get paid before you do the work. If you’ve ever struggled with product creation, the Seed Launch is the answer.

From 1-on-1 to a Leveraged Income

Or maybe this is you… you’re a coach or some type of practitioner. You’ve honed your craft, helped your clients and transformed their lives, and witnessed countless breakthroughs in your one-on-one sessions.

But there’s a ceiling. There are only so many hours in a day, and let’s face it: every practitioner reaches a point where they can’t see more clients without sacrificing quality – or sanity.

Enter Product Launch Formula… the perfect marketing to build your income and impact.

With the Seed Launch, you don’t need a fully fleshed-out product or a vast email list. Start with your current client base, get paid upfront, and co-create a product they genuinely need. It’s about leveraging what you already have and turning it into something far more scalable.

And here’s the thing… I know that marketing might not be your jam. I get it. The world of marketing can seem daunting, even a little sleazy. But with PLF, you have a strategy that lets you:

You can see this in the case studies… be sure to check out the ones with Zach Tolan, Linda Fitch, Jo and Derek Clark, and Vanessa Marin.

Influencers: Finally Own Your Future

If you’re an influencer… you’ve worked hard to build your brand, your audience, and your identity. Every post, every video, every engagement has been a brick in building your following.

Yet that carefully built audience rests on shaky ground – one change to the algorithms and your income can be gone overnight. And we don’t even want to think about all the crazy ways (legitimate or otherwise) people have fallen victim to cancel culture.

Now imagine launching an online course, workshop, or membership site, where your followers don’t just passively consume, but actively engage, co-create, and evolve with you. This isn’t about selling to your followers; it’s about deepening the relationship and adding more value. And it’s about creating income and security for your business.

Of course, no one wants to be ‘that’ influencer – pushing products, sounding salesy, or risking the trust you’ve cultivated. And with PLF, you don’t have to. Instead, you build value, and with the Seed Launch, you collaborate with your audience to create offers that resonate and enhance your bond.

No Starving Artists (or Authors) Here…

When I first released Product Launch Formula, I never thought about artists and authors using the formula…

But that’s exactly what happened. I’ve had countless authors use PLF to launch their books – enough so that I created a complete bonus section on Book Launches. The reality is if you aren’t marketing your book, no one is… and a launch is the best way to get that initial group of readers who are going to review your book, and spread the word.

As far as artists – we’ve had artists of almost every type imaginable. And they’ve used PLF both to sell their artwork, as well as selling courses and memberships on how to make art. One of my favorite case studies is with the late Mary Gilkerson, who used PLF to sell out entire collections of her high-end paintings. You should also check out the case studies with Nicholas Wilton, Sabrina Harrison, Emily Jeffords, and Matt Tommey.

Helping Others Launch…

One of the fastest paths into this business is by helping others launch THEIR offers.

This is something that I did in my early years, and it can be extremely rewarding, and a true shortcut. You could do this as a Launch Manager, a Launch Consultant, or even a full business partner.

If you’re helping others launch, your return on investment from just Launchy alone is going to be amazing. This is truly an “easy button”.

And if this is the path you’re on, you’ll definitely want to dive into the Launch Partnership bonus course that you get as part of PLF. This training will be a cornerstone of your success… because there are some non-obvious considerations in how you structure these deals. You have to get these details right if you want to get great results (and avoid disasters). And be sure to check out the case study with Max Guidi for an example on how this can work in a big way.

“I used PLF to relaunch a revamped version of my signature program and have completely sold out. My program was so successful that I’ve already had to run 3 of them this year (and only planned to run TWO in the entire year!!). I already have a waiting list for the next one – I’m blown away. PLF changed my business completely. THANK YOU.”

Sarah Cordiner

Author, Speaker, Tech & Course Coach

(Brisbane, Australia)

Helping Others Launch…

One of the fastest paths into this business is by helping others launch THEIR offers.

This is something that I did in my early years, and it can be extremely rewarding, and a true shortcut. You could do this as a Launch Manager, a Launch Consultant, or even a full business partner.

If you’re helping others launch, your return on investment from just Launchy alone is going to be amazing. This is truly an “easy button”.

Sarah Cordiner

Author, Speaker, Tech & Course Coach

(Brisbane, Australia)

Top Frequently asked questions

How do I know this will work for my niche/market/industry?

When I first started teaching Product Launch Formula® in 2005, I had no idea that it would be used in so many markets… in fact, it’s been used in lots of markets that I had never even heard of before.

It’s been used in markets like horse ballet (dressage), dog agility training, tennis instruction, guitar instruction, piano, singing, teaching youth soccer, baseball, getting more dates, finding a husband, youth ministry, yoga, meditation, raw food, health food, cooking with herbs, healing with herbs, alkaline water, weight loss, knitting, crochet, yarn, business coaching, blogging, reading echocardiograms, real estate, real estate investing, outdoor adventure, film documentaries, how to write love letters, how to write books, how to publish books, test preparation, professional certifications, personal training, copywriting, how to increase sales in small retail stores, tax prep, productivity courses, personal development, tapping (EFT), mixed martial arts, becoming a business analyst, digital scrapbooking, marching band accessories, cat and dog first aid, stock trading, futures trading, crypto trading, SAP programming, empowering women in Africa, carving wooden dolls, Photoshop tutorials, newsletter subscriptions, designing power circuits, loan officers, online dating, putting on workshops and retreats, diagnosing and treating autism, fetal alcohol syndrome, selling masterminds, learning Spanish, learning English, art work (i.e., paintings, sculptures, etc.), treating and living with cancer, making corsets, dentistry, handwriting analysis, how to draw, how to paint, massage therapist training, yacht rentals, etc., etc., etc.…

And that just scratches the surface!

PLF has also been used around the world in so many languages that I’ve lost count… at my PLF Live® event, we usually have people from 35 to 40 different countries.

We have PLF Owners who sell physical products, courses, membership sites, books, and art, and… even some who have brick & mortar businesses. In fact, I’d be surprised to find a niche or market PLF does NOT work for. The bottom line is, if you’re selling something online, PLF can work for you.

Finally, you should check out the case studies we shared – you’ll get a feeling for the incredible breadth of businesses, markets, products, and services that our PLF Owners are having success in.

What if I’m just starting out and I have no idea what kind of business I want to start?

I get this… I truly get it. Because when I first learned about having an online business it sounded amazing… but I couldn’t figure out what I could possibly sell.

I lay in bed every night tossing and turning… trying to figure it out. And the crazy thing is that the answer was right in front of me the entire time! Over the years I’ve learned I’m not the only one that’s happened to. There are many PLF Owners who started in the exact same situation. They knew they wanted an online business, but they weren’t sure exactly what they wanted to do.

So one of the first exercises in Product Launch Formula® is focused on helping you figure out what you’re good at… and then finding out if there is a niche market that can support a business based on your passion. If you already know your market and product, you can skip that lesson… but if you’re not sure, then PLF will help you get super clear on the kind of business that aligns with your passions and interests.

Do I need to have my own product or service?

At the end of the day, you’re going to want to have your own product or service – though you can absolutely start off by selling other people’s products as an affiliate.

In Product Launch Formula®, I’ll show you how to sell as an affiliate. It’s a great way to get started or make some additional revenue. But remember, in the long run, you need to think about creating your own products. That’s where you get control over your business.

The good news is that with the Seed Launch®, it’s SUPER easy to create your own product – and you can actually launch and get paid before you ever create your product.

We’ve got lots of great examples of Seed Launches in the case studies. Be sure to check out the ones with Jeff Noble, Kat and Jason O’Neill, Amanda and Jonathan Teixeira, Sylvie Peltier, and Max Guidi.

And one more thing… I feel so strongly about having your own offer that I created an entire course on creating your own products. And you get it for free as a bonus when you register for Product Launch Formula

What if I normally work with clients on a one-on-one basis?

If you normally work with one client at a time, PLF is going to be a game-changer for you.

Let me start by saying – one-on-one client work is great, and because you’re already successful one-on-one, you’ve proven you’ve got something useful that people want to buy.

The only problem is you can’t scale without working more hours, and that’s a recipe for burnout. PLF shows you how to take what you do with your individual clients and use it to impact more people without working yourself to death.

I bet your clients have a lot of things in common. And that means that a lot of the work you are already doing can be repurposed into a course or program that lets you help more people in less time… instant leverage. PLF will show you how to do it and launch it into the world in a big way.

What if I don’t have an email list?

The real answer is that whether you’re doing launches or not, you need to have a list if you’re going to have a business. It’s the one thing that every business needs. It’s also the ultimate security and leverage point in your business.

And I personally believe that the best way to actually GET a list is with a launch.

If you’re starting from zero with no list at all, then you would use my “Seed Launch®” to get your list started… and then you’re off to the races.

If you’ve already got a small list, then an “Internal Launch” is the way to go. It will make you sales and it will also build your list through word-of-mouth traffic – when you follow my launch process, then you’ll be creating the type of Prelaunch material that people will share. And when they share your content, it will grow your list.

Finally, there’s the “JV Launch” – which will grow your list faster than ANY other list-building strategy in existence. This is an advanced strategy, and it probably won’t be the first launch you do, but I’ve added tens of thousands of people to my list in a single week when I’ve used this strategy.

(One more thing: I’m such a huge believer in list-building that I’ve included an entire List Building course as a free bonus for anyone who registers for Product Launch Formula®. It’s called “Launching Your List™” and it’s all about building a list of people who want to buy what you’re offering.)

For some real examples of people starting out with no list, check out the case studies below. We’ve got some great examples including Anne LaFollette, Amanda and Jonathan Teixeira, Michael Walker, Dylan Frost, and many more.

What if I’m not very technical?

Great news – I’m not technical either!

Right now you’re reading these words on your browser on your phone or tablet or computer… but at some time in the past, you didn’t know how to use those things either. Your browser is just a software tool that you learned how to use.

Well, the good news is that there are simple software tools you’ll use to build your online business.

I know lots of people get intimidated by the technical aspects of an online business… but here’s the thing – you don’t need a big fancy website. You can get started with a single web page – and there are some amazing tools that allow you to create that page in a matter of minutes.

Don’t get me wrong – you’ll have to learn stuff to get your business going. But it’s all 100% “figureoutable”… and because of the great tools that are now available, it’s so much simpler than it’s ever been.

And since I’m dedicated to removing every obstacle out of your way, I have a special bonus in my PLF Coaching Program called “Your Tech Stack Quick Start”. So the whole idea of a “tech stack” is simple… it’s just a fancy name for the software tools that you use in your online business. And this bonus is my team showing you how to pick the tech for your business, and getting it set up. So if you’re just starting out and you’re intimidated by the “technology question”… we’ve got you taken care of.

Finally, check out the case studies below… you’ll find out that many of the people featured didn’t have tech skills – including Anne LaFollette, Max Guidi, and Kami McBride.

What kind of products does Product Launch Formula work for?

PLF is responsible for over $1 billion in sales for information products, membership sites, online services, offline services, physical products sold from brick-and-mortar stores, and physical products sold from e-commerce stores. Essentially, PLF has worked in pretty much EVERY market that it’s been seriously applied to… the exceptions would be emergency-type markets and services like locksmiths, plumbers, bail bondsmen, etc.

What if I normally work with people live and/or in person?

If you make a living by giving workshops or seminars (or you’re on the road making speeches), then PLF is your ticket to time and money freedom.

I’ve had PLF Owners who were traveling more than half the year, burning the candle at both ends and desperate for a change.

Product Launch Formula® allowed them to scale their business in a way that has them traveling less and running the majority of their business online. And they still have the option to work with people in person, while commanding much higher fees.

PLF can give you the freedom to pick and choose which in-person events work best for you, your schedule, and your goals… so you can spend more time working ON your business than IN it.

For examples of business owners who successfully transitioned from in-person to online services, check out the case studies with Elisha Celeste, Tanya Targett, Zach Tolan, and Bill O’Hanlon.

Can Product Launch Formula help me sell physical products?

Many PLF Owners have successfully used PLF to launch a physical product.

As a farmer, Blaine Hitzfield wasn’t sure if PLF would work for his family’s business. But his wild-caught fish launch brought in $38,000 in 7 days – double the amount the farm would normally make on seafood in an entire year. He thought it was a fluke… until he did a launch for his grass-fed and pasture-raised beef… and the numbers were just as crazy.

One of my first-ever students is a man named John Gallagher, and he used PLF to launch a board game. He’d tried to launch without PLF and sold only 12 copies of his game. After he joined PLF… well, let’s just say he sold a LOT more games – in fact, he’s sold over 100,000 games. And that was just the start of his success – he’s now gone on to create a multimillion-dollar business teaching people about edible and medicinal herbs.

Shelley Brander used PLF to revive a flagging brick-and-mortar knitting store and launch a profitable physical product offer for that business.

This is just the tip of the iceberg… the bottom line is PLF works in just about every niche it’s seriously applied to.

What if I need help? Is coaching included with this program?

One of the best parts about PLF is the coaching and support you get within the program.

I wanted to give you your best possible chance of success, so I brought on an incredible staff of world-class coaches to help get you launched. You’ll be able to join Coaching Calls every other week for a full year. That’s multiple opportunities each month to get your questions answered and to share ideas and feedback with the PLF Community in real time.

Not only are the coaches dedicated to helping you on these calls… they’re also helping out and answering questions in the PLF portal and in the PLF Owners Alumni Group on Facebook.

What if I get busy and fall behind?

Life can get pretty crazy. There are a lot of disruptions and complications in many people’s lives at the moment… and we all fall behind sometimes – even during the best of times.

If you get busy or need to take a break, we’ll send you some gentle reminders to help get you back on track. And if you’re really far behind, you can always pick back up where you left off… whenever you want.

The modules are released over the course of 8 weeks, but you have an entire twelve months of Coaching Calls… so even if you fall behind, you’ll have more than enough time to catch back up.

Plus, you have access to your version of the program for at least two years. (And in reality, it will probably be longer than that – but since all software systems eventually break down, we can’t guarantee it will be forever.)

Can I purchase Product Launch Formula and start in six or eight weeks?

Absolutely. We find that people tend to get the best results when they go through the course as part of our class with everyone else. But it’s designed so you can go through it at your own pace. If you want to start in eight weeks, then all the material will be there for you.

You’ll have access to your version of the program for at least two years. In reality, it will probably be longer than that, but since all software systems eventually break down, we can’t guarantee it will be forever.

Plus, you can always upgrade to the latest and newest version – and get an additional year of Coaching Calls – for a very low maintenance fee.

What if my question isn’t on this FAQ list?

Good news! It’s probably answered in the full FAQ list! You can check that out here.

You’ve Got Launchy... Now Get the System That Ties It All Together

The Proof is Overwhelming: the Product Launch Formula® is the Most Proven Path to Start and Grow Your Online Business

The Moment That Will Change Your Life.

Ray Lambert

The PLF Difference:

The Most Proven And Successful Online Marketing System Ever… and Why It’s 10x Easier Than Ever

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Coaching Program

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PLF Alumni Community

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Gareth Davies

PRODUCT LAUNCH FORMULA:

The Course (and Coaching) That’s Launched a Thousand Businesses

Carolyn Glenn

PRODUCT LAUNCH FORMULA:

The Course (and Coaching) That’s Launched a Thousand Businesses

Carolyn Glenn

These Three Launches Will Build Your Business

Daniel Grissom

And You’ll Know ALL the Launches… Because Everyone’s Business is a Little Different

Ida Andersen Lang

These Are the Skills That Create Long-Term Success

Rupert Bassadone

We’ll Coach You for an ENTIRE YEAR…

You’ll get these calls every other week… FOR A FULL YEAR.

Where Launchy Meets the Formula

Stacie Bloomfield

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8 Bonuses to Get You To Your First Launch and Beyondo

Launching Your List™

The Product Creation Code

The $7 Million Launch Swipe File (+ More)

Tech Stack Quick Start

Low Tech Launch Toolkit

Winning Book Launches

Launch Partnerships

Advanced Launch Multipliers

Lori Williams

Choose The Plan That’s Right For You

Low Monthly

Six Easy Payments

Only

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today!

All In

Most Popular

Just

$1997

for everything

Shalleen Barendse

Will It Work for You?

Just Starting Out: Launches Are Not Just for the “Big Names”

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From 1-on-1 to a Leveraged Income

Influencers: Finally Own Your Future

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Helping Others Launch…

Sarah Cordiner

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